In corporate design brochures and booklets are a standard tool for promotion and advertising. They are tiny books or magazines which lay around in conference halls, offices and waiting rooms. Sometimes they contain an annual report of the company or showcase the portfolio of an artist. In either case, booklets serve advertising purposes and since they are usually short (max. 25-30 pages) they need to look good and be informative in order to focus users’ attention and effectively convey the message. Unfortunately, only few brochures are indeed designed with close attention to details. However, there are a number of options for creative and appealing booklet and brochure design.
Creating an effective Brochure Design for a direct mail campaign is no easy task. Most businesses usually have a limited budget and you need to make sure the design will be as effective as possible. When designing a brochure its tempting to cram it full of as much information as possible, but the real goal is to get the reader to take action, not overload them with information. Taking action could be anything from visiting a website to calling a phone number and will vary from business to business.
A brochure is supposed to provide additional information on a topic the potential client or consumer is interested in. It should highlight important benefits, features, build confidence and have the proper call to actions. The design should be eye-catching and consistent with your branding. Clients often give designers a large amount of information to fit into a brochure and fitting in all this information is often the hardest part. Try to beak up the information using white space, sub titles, images and so on. If there is just way to much information, ask the client if its possible to cut down the amount of text.
We offer the full spectrum of trade show displays from pop-ups to custom exhibits, allowing us to provide the best solution for your exhibiting needs.Our experienced team has the knowledge and expertise to understand what fits best with your exhibit strategy. We create a lasting impression about your company and products or services.