Flyer designs have always been one of the most powerful marketing tools available to businesses and organizations. Flyers are inexpensive to produce and are regarded as a very effective form of direct marketing. Flyers, along with postcards, pamphlets and small posters, are forms of communication for people who want to engage the public. As marketing became more direct in the late 1980s and 1990s, flyers evolved and currently there are many formats to be found.
Your design work should go on the front – perhaps your strongest portfolio piece, or a small selection of them – along with your name, URL, and a list of services provided. You’ll probably only have a moment to connect with the recipient of your card, so be bold and communicative.The back of the postcard usually includes a designer’s logo along with contact information.