It’s important to promote your business. This is especially true when economic times are challenging. In this digital age, it’s easy for web and graphic designers to overlook one of the most effective and fun forms of promotion is direct mail. The type of mailer that you send is limited only by your imagination, but the most common form is the postcard.
Your design work should go on the front – perhaps your strongest portfolio piece, or a small selection of them – along with your name, URL, and a list of services provided. You’ll probably only have a moment to connect with the recipient of your card, so be bold and communicative.The back of the postcard usually includes a designer’s logo along with contact information.