search engine optimization
The Design Equation will take the following steps to assist your website in being more Search Engine friendly. Although we can not insure the placement on any given search engine, we can assist you in your initial set up in preparation for SEO monthly maintenance, and we can continue to move forward every month in researching what did work and what did not, and in making sound decisions and judgements in the upcoming months as we continue to promote your website through the careful composition of the following:
best practices
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Title OptimizationA site’s title tag is by far the most important on-page optimization element. A title tag should be short but descriptive enough for your visitors to identify you and your business. Title tag is the first thing that is shown & indexed by the search engines. So naturally it is given a very high importance.
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Meta Tags OptimizationA site’s Meta description should contain a brief description of your website focusing on the areas and services that your business is specialized in. This small piece of text can be considered as a selling snippet, if a searcher finds it appealing he is likely to click and go inside your page to find out more information. But if your Meta Description is too generic and isn’t written too well then there is a good chance that your site will simply be ignored.
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Headings & HTML tagsHeadings is one of the most important tags in html. HTML contains 6 Headings in it. The purpose of these tags is not just to highlight headings of your content but also highlight them for search engines as per their importance. • Because some search engines recognize Header tags, it's recommended that you use these tags for each title. • Some other HTML tags contribute a lot in your site's SEO. For example. u should always bold, italize or underline your keywords present in the text of your page.
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ResearchYour site’s content needs to be optimized in such a way that it can suit both search engines & your readers. Research: We do extensive research before deciding on your recommended keywords. We often use existing tools from: SEObook Keyword Suggestion tool, Google Adwords Keyword Tool & Overture Keyword Tool.
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Keyword DensityIt is important to have a moderate keyword density so that it can help the search engine to determine that your page is indeed related & relevant to the keyword that you are targeting.
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Synonyms & Related Keywords In addition we use synonyms instead of having a page full of packed high keyword density. This helps to make my content sound natural but still helps in SEO.
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Long Tail KeywordsWe also target some long tail keywords as they are comparatively easier to rank for. During the research process, we gather some good long tail keywords that can be optimized for your site for.
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ContentWe will add alternative text (which offers some SEO value) that offers up a description of the site content, in case your reader does not have Flash enabled. And ddd some HTML content below Flash Pages.
