The Design Equation builds brand guideline documents for businesses in Los Angeles and across the country whose identity gets used by more people than just the design team. We document exactly how your logo, color, type, and voice should be applied, so every team member, agency, and vendor gets it right.
Clear spacing, sizing, and placement rules, along with what not to do to your logo.
Exact color values and type specifications so your brand renders the same way everywhere.
Written direction for how your brand sounds in copy, from a tagline to a customer email.
Direction on photography style, illustration, and iconography that stays on-brand.
Real-world examples showing the identity applied correctly across common brand touchpoints.
Guidelines built to actually be opened and referenced, not a PDF that sits unread after the launch meeting.
Exact values and clear examples instead of vague direction that leaves room for interpretation.
Every guideline document is designed as carefully as the identity it protects. Nothing goes out half-finished.
Guidelines written for the people who will actually apply them, not just the people who approve them.
We take on a limited number of guideline engagements at a time so each one gets full attention.
Based in Los Angeles, we understand what it takes to keep a brand consistent across a growing team.
Our guideline work extends well beyond Los Angeles, supporting businesses across the United States.
We build brand guideline documents for businesses in Los Angeles and across the country whose identity is used by more people than just the design team. Once your team, your agency, and your vendors all reference the same rulebook, your brand starts showing up the same way everywhere.
Start a ConversationThe visual system your guidelines are built to protect and document.
A standalone logo project for brands that need a mark before a full guideline set.
Packaging design that follows the same rules your guidelines put in place.