The Design Equation designs packaging for businesses in Los Angeles and across the country that compete for attention on a crowded shelf or in a crowded feed. We combine structural thinking with high-end visual design, so your packaging stands out and holds up in production.
Package shapes and formats considered alongside the graphics, not as an afterthought.
Layouts built to stand out at a glance, on a shelf, in a cart, or scrolling through a feed.
A consistent design system that scales cleanly across an entire product line or SKU set.
Required labeling and disclosures built in cleanly, without disrupting the design.
Die lines, bleed, and color specifications delivered exactly how your printer needs them.
Files built correctly the first time, so your printer isn't sending back proofs with corrections.
Packaging designed to win the split-second decision a shopper makes standing in front of the shelf.
Every structural and graphic detail considered carefully. Nothing goes out half-finished.
Package shape and package graphics designed as one decision, not two separate projects.
We take on a limited number of packaging engagements at a time so each one gets full attention.
Based in Los Angeles, we understand what it takes for a product to stand out in a competitive retail market.
Our package design work extends well beyond Los Angeles, supporting brands across the United States.
We design packaging for businesses in Los Angeles and across the country whose products compete for attention on physical shelves and digital ones alike. From structural concepts to print-ready files, we handle the details that make the difference between packaging that looks good on screen and packaging that performs in the real world.
Start a ConversationThe visual system your packaging is designed to carry.
Product sell sheets that match the same design standard as your packaging.
Printed collateral that carries your packaging's design language into the sales process.