The Design Equation designs brand identities for businesses in Los Angeles and across the country that need to look as credible as they are. Every mark, color, and typographic choice is grounded in strategy first, then built into a system your team can apply consistently across every touchpoint.
A primary mark and its variations, built to work at any size and in any context.
A palette and type system chosen for how they'll actually be used, not just how they look on a slide.
Visual direction for photography and imagery that stays consistent with the rest of your identity.
Business cards, stationery, and templates that carry the identity consistently into daily use.
Organized, production-ready files handed off in the formats your team and vendors actually need.
Every visual decision traces back to a strategic reason, not a trend or a personal preference.
An identity system that holds up on a business card, a billboard, and a phone screen, without losing its integrity.
Every file, every detail, every edge case considered. Nothing goes out half-finished.
Every identity starts with positioning, not a mood board pulled together the night before.
We take on a limited number of identity engagements at a time so each one gets full attention.
Based in Los Angeles, we understand what it takes for a brand to stand out in a visually competitive market.
Our identity design work extends well beyond Los Angeles, supporting businesses across the United States.
We design brand identities for businesses in Los Angeles and across the country that need to look credible from the very first touchpoint. Every element, the mark, the color, the type, the imagery, is built as one cohesive system so your brand looks intentional everywhere it shows up.
Start a ConversationA documented rulebook so your identity gets applied consistently by everyone.
A standalone logo project for brands that need a mark without a full identity system.
Packaging that carries your identity onto the shelf and into a customer's hands.