The Design Equation designs sell sheets for businesses in Los Angeles and across the country that need a single, focused page to pitch a product or service. We prioritize the information a buyer actually needs, then design it to be scanned in seconds and remembered afterward.
Identifying the handful of points that actually move a buying decision, and leading with them.
A layout designed to be scanned quickly, front to back, without losing the reader partway through.
Specs, pricing, and comparison data organized so buyers can find answers at a glance.
Print-ready files alongside a digital version built for email attachments and downloads.
A reusable template system for teams that need to produce sell sheets for multiple products.
A sell sheet works because of what it leaves out, not just what it includes.
A reusable system so your sales team can keep producing sell sheets without starting from scratch.
Every word, every icon, every line of data considered carefully. Nothing goes out half-finished.
Designed to answer the questions a buyer actually asks, in the order they usually ask them.
We take on a limited number of print engagements at a time so each one gets full attention.
Based in Los Angeles, we understand what sales teams need to move a deal forward.
Our sell sheet design work extends well beyond Los Angeles, supporting sales teams across the United States.
We design sell sheets for businesses in Los Angeles and across the country that need one focused page to support a sale. Every project starts with figuring out what actually matters to the buyer, then designs around that, so the page works in a meeting, an email, or a trade show booth.
Start a ConversationA multi-page format for pitching your full offering, not just one product.
A polished way to hand off your sell sheet alongside other printed materials.
Booth graphics that carry your sell sheet's message into a bigger format.