The Design Equation designs logos for businesses in Los Angeles and across the country that need a mark they can stand behind, not just one that looks nice on a mockup. Every concept starts with your positioning, then gets refined until it works everywhere your business shows up.
Understanding your positioning, competitors, and audience before a single sketch happens.
Multiple distinct directions explored, each grounded in a different strategic angle.
Your chosen direction refined until every curve, weight, and spacing decision earns its place.
Horizontal, stacked, and icon-only versions built to handle every placement your business needs.
Vector and raster files delivered in every format your printer, developer, or vendor will ask for.
Every mark is designed from scratch for your business, never pulled from a template library or generator.
A mark that reads clearly at favicon size and holds up printed twenty feet tall on a storefront.
Every curve, weight, and spacing decision considered carefully. Nothing goes out half-finished.
Every concept traces back to your positioning, not a trend or a personal preference.
We take on a limited number of logo engagements at a time so each one gets full attention.
Based in Los Angeles, we understand what it takes for a mark to stand out in a visually competitive market.
Our logo design work extends well beyond Los Angeles, supporting businesses across the United States.
We design logos for businesses in Los Angeles and across the country that need a mark strong enough to carry their brand for years, not just until the next redesign trend. Every project moves from research to concept to refinement, so what you end up with is deliberate, not decorative.
Start a ConversationA full visual identity system built around your new logo.
A documented rulebook so your new logo gets applied consistently.
Packaging that carries your logo onto the shelf and into a customer's hands.