The Design Equation works with teams, athletes, and sports brands in Los Angeles and across the country that need marketing built around what actually drives fan loyalty. We combine strong brand identity with the kind of ongoing engagement that keeps fans invested well beyond a single season.
Logos and identities built to represent a team or athlete's story and competitive identity.
Social and digital campaigns built to keep fans engaged between games and seasons.
Apparel and gear design that fans actually want to buy and wear.
Signage and environmental graphics that build the atmosphere on game day.
Sales materials and digital assets designed to attract and support sponsor relationships.
A strong brand gives fans something to rally around, beyond just the score on a given night.
Loyalty is built in the off-season as much as during the games themselves.
Every mark, jersey, and graphic held to a standard fans can feel proud to represent.
Marketing designed to build a fan base that sticks around through wins and losses alike.
We take on a limited number of sports clients at a time so each one gets full attention.
Based in a city with some of the most passionate sports fans in the country, we understand fan culture.
Our sports marketing work extends well beyond Los Angeles, supporting teams and brands across the United States.
We market teams, athletes, and sports brands based in Los Angeles and connecting with fans nationwide. From team identity to merchandise to fan engagement campaigns, every piece is designed to build the kind of loyalty that outlasts any single season.
Start a ConversationThe visual system every piece of sports marketing is built to represent.
The channel where fan engagement happens most consistently, season-round.
Large-format graphics that build atmosphere for game day and venue branding.